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Evidence Guide: SITXMPR401 - Coordinate production of brochures and marketing materials

Student: __________________________________________________

Signature: _________________________________________________

Tips for gathering evidence to demonstrate your skills

The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!

From the Wiki University

 

SITXMPR401 - Coordinate production of brochures and marketing materials

What evidence can you provide to prove your understanding of each of the following citeria?

Plan production of brochures and marketing materials.

  1. Plan production of brochures and marketing materials according to marketing objectives.
  2. Evaluate factors that impact nature of materials and the development process, including sustainability considerations.
  3. Create production plans, including timelines, responsibilities, budget and contingency measures.
Plan production of brochures and marketing materials according to marketing objectives.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Evaluate factors that impact nature of materials and the development process, including sustainability considerations.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Create production plans, including timelines, responsibilities, budget and contingency measures.

Completed
Date:

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Produce information for inclusion.

  1. Produce or obtain accurate and complete information for inclusion.
  2. Present information in a clear format.
  3. Present information in a culturally appropriate way.
Produce or obtain accurate and complete information for inclusion.

Completed
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Present information in a clear format.

Completed
Date:

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Present information in a culturally appropriate way.

Completed
Date:

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Obtain quotations for artwork and printing as appropriate.

  1. Provide accurate and complete specifications to quoting organisations within appropriate timeframe.
  2. Obtain quotations with details of potential variations to cost and conditions that may apply.
Provide accurate and complete specifications to quoting organisations within appropriate timeframe.

Completed
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Obtain quotations with details of potential variations to cost and conditions that may apply.

Completed
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Develop final copy for brochures and marketing materials.

  1. Develop copy using basic creative writing techniques or obtain from relevant source.
  2. Integrate accurate, practical and operational details.
  3. Present accurate information about costs and conditions.
  4. Check copy for accuracy prior to submission for production.
Develop copy using basic creative writing techniques or obtain from relevant source.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Integrate accurate, practical and operational details.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Present accurate information about costs and conditions.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Check copy for accuracy prior to submission for production.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Coordinate production of brochures and marketing materials.

  1. Liaise with production personnel and monitor schedule.
  2. Check and correct production work as required.
  3. Approve artwork according to organisational guidelines.
  4. Obtain and deliver materials on schedule or action contingency measures.
Liaise with production personnel and monitor schedule.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Check and correct production work as required.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Approve artwork according to organisational guidelines.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Obtain and deliver materials on schedule or action contingency measures.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Assessed

Teacher: ___________________________________ Date: _________

Signature: ________________________________________________

Comments:

 

 

 

 

 

 

 

 

Instructions to Assessors

Evidence Guide

The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.

Overview of assessment

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Evidence of the ability to:

coordinate all aspects of the development process and produce materials within specified deadlines

produce materials that meet stated objectives, provide current and accurate information, and are free of errors

demonstrate knowledge of current production processes, terminology and copyright restrictions.

Context of and specific resources for assessment

Assessment must ensure use of:

a real or simulated product or service for which brochures and marketing materials can be developed

current information and communications technology for the development of content

suppliers, such as graphic designers, print production organisations and copywriters with whom the individual can interact.

Method of assessment

A range of assessment methods should be used to assess the practical skills and knowledge required to coordinate the production of brochures and marketing materials. The following examples are appropriate for this unit:

evaluation of brochures or other physical or virtual marketing materials produced by the individual

written or oral questioning to assess knowledge of coordination and production processes, copyright laws and clearance procedures

review of portfolios of evidence and thirdparty workplace reports of onthejob performance by the individual.

Guidance information for assessment

The assessor should design integrated assessment activities to holistically assess this unit with other units relevant to the industry sector, workplace and job role, for example:

SITXMGT501 Establish and conduct business relationships

SITXMPR404 Coordinate marketing activities.

Required Skills and Knowledge

Required skills

communication skills to collaborate with others on technical, organisational and creative issues

critical thinking skills to evaluate factors that impact on production of marketing materials

literacy skills to:

read and interpret quotations and product conditions

proofread draft materials

create copy or check quality of outsourced copy

research information for inclusion from varied and potentially unfamiliar sources

planning and organising skills to plan and coordinate all aspects of the production process

problem-solving skills to respond to challenges that arise in the production of marketing materials

numeracy skills to:

calculate costs and quantities of materials to be produced

work with numerical concepts of size, shape and layout

work with detailed product costings

technology skills to:

liaise with others about technical production issues

work with current industry marketing technologies.

Required knowledge

objectives of materials and the market for which material is required

physical and virtual media marketing opportunities and factors that impact production of materials in those contexts

current digital print production technologies, processes and terminology

printing and industry conventions in relation to placement of information, page numbering and copyright information

quality indicators in marketing material production, including:

readability

photographic quality

effective use of colour

spacing requirements

creative writing techniques used for the content of brochures and other marketing materials

procedures and requirements for preparation and proofing of material

copyright laws and restrictions that apply to the inclusion of certain content in brochures and other marketing materials

procedures for copyright clearance of restricted materials

trade practices requirements around the need for accuracy of information in marketing materials.

Range Statement

The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.

Brochures and marketing materials may include:

advertising materials

conference programs and registration forms

destination guides

direct mail pieces

display materials

event prospectus

invitations

product brochures

product support manuals

promotional flyers and leaflets.

Factors for consideration during planning may relate to:

accessibility, such as the need to provide materials in alternative formats

availability of information

design issues:

style

size

legal requirements

marketing considerations:

distribution considerations

market for review of competitive materials

objectives

resource constraints:

budget

in-house capability

technology:

digital media opportunities

objectives of the material

sustainability considerations

time parameters.

Information for inclusion may be:

advertisements

logos

maps

photos

special offers or incentives

sponsor messages

supplier information

tariff details.

Accurate and complete specifications include:

conditions of contract

delivery platform

interactivity requirements

layout and style of text

number of colours

number of photographs

production and delivery deadlines

size

total number required

type of paper (for print-based materials).